Mary Madden, Principal at Madden Planning, has more than 25 years of experience in urban planning and design, and historic preservation. She has worked in communities ranging from aging mill towns to mid-sized cities; from vibrant college towns to booming suburbs—focusing on revising zoning codes to promote smart growth and New Urbanism. Based in Fayetteville, AR, Mary frequently speaks and writes about urban design and form-based codes. She co-authored APA’s 2022 Zoning Practice report “Zoning for Office-to- Housing Conversions”. Before beginning solo-practice, Mary was a principal of Ferrell Madden; worked at the U.S. Department of Housing and Urban Development; and was co-director of the Mayors’ Institute on City Design.

Juan M. Villafañe, AIA, LEED AP BD+C is an architect and Partner at Krueck Sexton Partners in Chicago and co-chairs the Public Policy Committee for the Urban Land Institute Chicago.  At KSP, Juan operates across different scales, blending his expertise in urban, architecture, and interior space design. His successful projects in Chicago, Buenos Aires, Singapore, Sri Lanka and other areas informs his approach to finding the specificity of places and further informs KSP’s sustainable architectural practice. One of Juan’s projects currently under construction is the International Square Food Market, in Washington D.C., which reimagines an office atrium lobby as a naturally ventilated urban experience for all the senses.